Journal Entry 4- Logical Fallacy

For my example of a logical fallacy i found a Truth ad that was quite disturbing. The ad, which is presented very depressingly with bland colors, portrays people on top of buildings as if they were going to jump off and take their own lives. Specifically, one of the most emotional pictures is when a women is on the edge of a building holding her daughters hand; a way of displaying the effects of smoking on others. Captions are displayed throughout the ad, saying that each year millions of people take their own lives and the lives of others. However, at the end of the ad when the people jumped off the building, smoking is displayed across the screen as the cause of death for all the people on the buildings. This ad is most specifically, pathos because it appeals to the viewers emotions. The ad attempts to overwhelm the viewers with emotions on the negative effects smoking has on people. By making the ad seem very sad and depressing, the makers of the ad hope to influence viewers to not smoke.